May 2025 â Pop Culture Desk | MicuPost â Hollywood star Sydney Sweeney is making headlines again â and this time, it's not for a red carpet look or a breakout performance. The Euphoria actress, 27, is diving deep into fan service (and a literal bubble bath) with her new product collab: a bar of soap infused with her actual bathwater.
Let that sink in. đ§ź
đ§ź Introducing âBathwater Blissâ
Sweeney, who recently fronted a steamy commercial for natural hygiene brand Dr. Squatch, is now the face â and literal source â of their limited-edition bar soap. According to the brandâs press release, Bathwater Bliss is made using a splash of the same suds used in her viral ad bubble bath.
Whatâs Inside?
- Exfoliating sand
- Pine bark extract
- A splash of Sydneyâs original bathwater
- Notes of âthe great outdoorsâ and âSweeneyâs bathtubâ
The limited drop is being hailed by fans as "the ultimate collector's item."
đż A Clever Marketing Move?
This isn't the first time celebrity branding has gone extreme. From Gwyneth Paltrowâs scented candles to Elordiâs own bottled bathwater gag, fans seem ready to buy into â well â everything.
For Dr. Squatch, the collaboration walks a fine line between eco-conscious product launch and pop culture spectacle. The ad campaign also emphasizes sustainability, with biodegradable packaging and natural ingredients.
đŹ Internet Reactions
Social media lit up the moment the soap launched:
âBathwater as skincare? Only Sydney could make this iconic.â
âThatâs dirty⌠and I kind of want it.â
âBRB, ordering 10 before it sells out.â
Within hours of launch, Bathwater Bliss was trending across TikTok, X (formerly Twitter), and Instagram.
đŚ Where to Buy
Dr. Squatch has released the soap in limited quantities only via their website. The brand says restocks are not guaranteed.
Final Thoughts
Celebrity merchandising has reached new (scented) heights. With Bathwater Bliss, Sydney Sweeney proves sheâs not just a star â sheâs a marketing genius with a sense of humor and a loyal fanbase.
Whatâs next? A perfume called âTears of Sydneyâ? Time will tell.
By âď¸ Yorlinda RamĂŹrez - MicuPost Team
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